Odisha emerges as a promising belt for Vitero Tiles, brand registers more than 25% YTD growth

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Vitero Tiles, the leading tiles brand from the house of Aparna Enterprises announced that Odisha has emerged as a key market, contributing to the growth of the company. Vitero Tiles has recorded a 28% growth in the state. The brand is confident that with encouraging consumer sentiment, extensive product portfolio, and the rich market presence will help it to offset the rising costs and record 50% growth in the region in FY22.
 
Further to maintain this growth momentum, Aparna Enterprises will also be investing in expanding their reach and the product portfolio within the state. Vitero will be expanding the dealer network in the state and launching 10 products over the course of the year.
 
Sharing his views about growing the brand’s presence in the state, Mr A V Mallikarjun, AVP sales, Aparna Enterprises Limited, said, “Driven by the increased consumer preference for tiles from organized players, this market has been showing a strong growth sentiment and we are expecting this positivity to continue. We have been able to capture a significant share of the organized tile segment in the state and we are confident that despite the rise in prices the momentum will continue in the coming quarters as well. To address the growing opportunity in this region, we are investing towards expanding our dealer network, increasing our production capacity and launching new products. We are planning to expand our dealer network by 50% in next 3-4 years”.
 
“Currently Bhubaneswar, Ganjam, Kendrapara, Khurda, Cuttack are contributing significantly to our growth. However, with the dealer expansion and  the new product launches that we have planned for this year, we are optimistic that Vitero will be able to penetrate into more Tier II and Tier III regions as well”, added Mr Mallikarjun.
 
Vitero Tiles will be launching a total of 10 new products in the region over the course of this year. The new product launches will include Double charged tiles, Glazed Vitrified tiles, polished Glazed Vitrified tiles, Full body tiles and digital wall tiles.
 
Apart from augmenting the product assortment and the dealer network, Aparna Enterprises will also be focusing on penetrating into new locations in Odisha over the course of the next 3-4 years. This strong market footprint will enable the brand’s vision to expand their market share in the region.
 
Launched in 2017, Vitero Tiles has fast become one of India’s leading tile brands. With an impressive product portfolio consisting of an extensive range of floor and wall tiles, Vitero is solidifying its presence in the fast growing tile market in India. Committed to their vision of providing the customers with only the best, Vitero also has a wide range of glazed vitrified tiles, double charged vitrified tiles, digital wall tiles, parking tiles and wood finish planks, all armed with both design and functionality.

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